China's art market relatively late, but at the moment has leapt to the world's largest art market, more than the United States and United Kingdom. Development is so rapid, so hot in the market, but most heard is the voice of the market should be standardized, which is also not difficult to understand. Main factors in the market there are buyers, sellers, saleable merchandise, on the Chinese art market situation, these three factors are not lacking, and worrying problem, is to appear in both buyers and sellers market practices level, operation of nonstandard behavior, undoubtedly increases the risk of the market and increased buyer and seller of speculative. Then, matured on the international art market and how to operate it?
First of all, our primary foreign market circumstances. From a technical perspective, the traditional supply-demand relation of economic theory to some extent also play a role in the primary market. However, the essential difference between artwork and other merchandise, unable to conduct an objective evaluation of the quality of the art, its value is more construction on the social dimension. On the primary market and Gallery plays an important role, because the Gallery function is through a series of operations to enhance the prestige of artists, cultivating the artist's market, prices of works by established artists.
Specifically, the gallery will first contact a potential buyer, passing to them information on specific artists, showing their works quality, then Gallery will be related to the implementation of promotional strategies, organizing exhibitions, increase the exposure of artists in the media, through works of art experts to launch, attracting public concern of the artist. In addition, more smart Gallery is not only simple to attract buyers, but also to attract “ the correct ” buyers. Because, once the works purchased by important collectors, mean value and price of the work are guaranteed.
Through all these ways, buyers and artists and Gallery seeks to establish long-term relations of cooperation, this will guarantee that artists daily increase in reputation, which means price increases, but also conducive to the Gallery's own reputation and credibility. During the whole operation process, knowledge of the artist is the whole, in necessary cases, artists need to tie in with the Gallery's work. In addition, the competition between the gallery will also affect the market works, the most obvious example is the interaction of many galleries art fair, each gallery sale will have an impact on overall trends in the market.
After the sale of works of art for the first time, transactions will again enter the secondary market, Sotheby's is to form an important component of secondary market. The relatively long history of Western art auction, the oldest art auction in the late 17th century of the United Kingdom. It is interesting, original works of art price is not high, where · Decker of a group portrait but 165 Gini, whose value is equivalent to 10,000 pounds of today. And finally made art price reasons, is to auction on the one hand deepen people's understanding of art in itself, on the other hand there are professional collectors. The early 19th century, a picture of a Rembrandt works auction price reaches 5,000 Gini, at the time of the end of the century, female portrait of Reynolds price has reached 11,000 Gini.
In the process of art price, means the note is a professional collector appears, their preferences influence the direction of the market. In General, people's tastes are actually trained in specific social context, restricting their educational background, experience and other factors. Also, buyers are more likely to buy what they are familiar with the artist's work, or works by other artists associated with the artist. This means that, today's purchase is more likely to increase the chance of a future purchase, that is, “ repeat customers ” the phenomenon is more prevalent. In fact, this situation, the creation of the star artists on the art market today, star artists actually own a market regulation mechanisms, it is able to minimize purchase costs of information collection in. In contrast to the primary market, supply and demand theory has played a large role in the secondary market.
Western art market has experienced a long period to today, the situation in China is much more complex. Primary market and secondary market is not mature enough Gallery failed to play a role in cultivating and developing markets, buyers, mostly speculation, real collector very few. In addition, multiple identities and the nature of the market participants also let the industry structure of the market all the more confusing. Such a situation for a few savvy investors may be opportunities to bring great benefits, high risk brings high returns, but cityField as a whole was tantamount to killing.
