This reporter learned from the Guangzhou art fair was organised by, Liu Dawei, Sun Qifeng, and Dr light, Huo Yangchun, and Jia youfu, and he jiaying, Lv Yun, Guo Mingtang, Bai Yunxiang, Zhou Yansheng and other contemporary works of art masters will be held on June 2--5 day of Guangzhou art fair art fair collective debut in the summer, yangcheng public will have the opportunity to communicate face to face with famous masters. Guangzhou international art fair was organised by decision 16 begins a year-run in two phases, or 2011 Guangzhou art fair art fairs during the summer (the art fair), 16th international art Exposition (referred to as art fair).
According to the Deputy Director of the Organizing Committee News described Chen Yongxiang, Guangzhou art fair two periods a year mainly to solve two problems of the current art industry, a fuzzy-is the role of the artist, the second is a lack of galleries industry boom. Guangzhou art fair staff by visiting understanding, young artists group was at a difficult stage, an artist is both a creator and individual operators, market one ' s own products. But most young artists actually do not have marketing expertise, lack of market experience to hand funds are not comfortable. Such as organizing personal exhibition, exhibition planning, site layout, organization and management of promotion, audience invitation, and so on, consuming a great deal of energy and material resources, the results are not necessarily secure and satisfactory.
Second, art collection with a specific group, young artists to wider product contacts had to contend in every social occasion, spent a lot of time and effort, but outside of the painting, is bound to affect the painstaking creation.
Impact of industry on the one hand by the artist directly operate the Gallery, and eroded by the secondary market auction company, its commitment to the promotion of artists, marketing support and the art market and trading roles increasingly embarrassing. In this case, if you build a platform for artists and Gallery art undertakings, such as docking, art business entrusted to specialized institutions such as galleries, was returning creation by artists, for artists not only decompression, also can boot, regulating the industry order, support the good development of the industry.
Art fair launches solves the two problems, Guangzhou art fair only attributed to better meet the needs of industry. Subversion of the traditional concepts of art fair art rendezvous, only artists personal exhibition. Gallery of art will be held during the fair 2011 outstanding Conference in Guangzhou, funded by the Organizing Committee invited more than more than 300 outstanding galleries worldwide met in Guangzhou, to create a platform for artists and art galleries, artworks operating agencies butt. This is a new model as opposed to single works of art on the art fair trading in the past, belonging to the first in the country, “ art fair equivalent of &lsquo of the art market; fair ’, running a total of four days, only two days before open to art galleries, artworks operating agencies, promote galleries and artists to build cooperation.