summer art fair first Guangzhou art fair 2011 new model
In 2010, with the rapid growth of the domestic economy, the State regulation of property and financial stocks of spillover funds to enter the art market, as well as increased levels of popular culture and art appreciation, rising domestic art market, only art auction market turnover of nearly 60 billion yuan. Spirit collection, with the popular art market, most artists and living environment is the creation of a large improvement on.
However, the staff visited Guangzhou international art fair understanding, many talented young artists is limited to personal, financial, promotional platform factor, still in a difficult phase of life and creation environment, where small island village, red-brick factory in Guangzhou, Shenzhen dafencun, and so on. Through research to understand, young artist general difficulties that exist, one artist are both creators and entrepreneurs, market one ' s own products. But most of the artist in fact do not have marketing expertise, lack of market experience to hand funds are not comfortable.
Such as organizing personal exhibition, exhibition planning, site layout, organization and management of promotion, audience invitation, and so on, consuming a great deal of energy and material resources, the results are not necessarily secure and satisfactory.
Second, art collection with a specific group, artists to wider product contacts had to contend in every social occasion, spent a lot of time and effort, but outside of the painting, is bound to affect the painstaking creation.
Taking into account the above problem, Guangzhou international art fair decision 16 of the Organizing Committee began a two year period, or 2011 Guangzhou art fair art fairs during the summer (the art fair), 16th international art Exposition (referred to as art fair), only to emerge to meet the needs of market and industry development. Subversion of the traditional concepts of art fair art rendezvous, only artists personal exhibition. According to reports, the arts fair will be held in the period 2011 outstanding Gallery of Guangzhou Conference, funded by the Organizing Committee invited more than more than 300 outstanding galleries worldwide met in Guangzhou, to create a platform for artists and art galleries, artworks operating agencies butt.
Artists by art fair platform easily with hundreds of art galleries, artworks operating butt, signed agency agreements.
News Chen Yongxiang, Deputy Director of the Organizing Committee, said this is a new model in China belong to the first art fair equivalent of &ldquo of the art market; fair ”, running a total of four days, only two days before on art galleries, artworks operating agencies, banks, hotels, real estate group clients such as open, organize art “ group buy ”. Through art also can boot, regulating the industry order, specialized institutions such as marketing to the Gallery of art, artists return to creation, decompression for the artist, the author's creation, the market for the market, industry has to specialize in.
