&Amp;ldquo these years, contemporary Chinese art auction prices at home and abroad has set new highs, emergence of Chinese modern and contemporary art collection and investment on the Mainland. This is the country's comprehensive national strength to enhance, national cultural corollary of increasing grade, is helpful in improving national cultural confidence, but also conducive to the creation and development of national culture. &Amp;rdquo; Taiwan shengdazhuang cultural enterprise group Beijing Xinhua President Li Zhiren recently in an interview with reporters, said.
as early as the late mid 80, Li Zhiren shout out on the island “ art investment ” number of, and in June 2001 in Taiwan set up a “ shengdazhuang &rdquo art trading center.
“ after the end of World War II, have a hundred things to do in Europe promoting ‘ art investment ’. When art enters the area of investment, ordinary citizens on the theory of artistic creation and works when the value of research and evaluation, to raise the level of national culture and arts promotion, enhance the role of inestimable. &Amp;rdquo; Li Zhiren said.
is known as a famous collection of ancient and modern treasures of large reservoirs, Li Zhiren believes that investment not only improve the quality and taste of the arts, meet the joy of life, but also the investment multiplier effect, “ therefore, art investors the most important principle is the need to purchase original art handed down, never buying a fake. &Amp;rdquo;
“ it's hard to imagine Western calligraphy, painting ink to have much of an investment value. Because the ink is not the original Western art, without their cultural roots. When van Gogh line of Chinese painting and motion into the picture, Xu Beihong when rubbing into Western art theories of Chinese ink painting, which is the integration and innovation, is the root of their own culture, to be respected on the international, can only be handed down, investors will not occur until the heat round. &Amp;rdquo;
Li Zhiren induction of paintings and calligraphy works handed down three basic conditions: ink inspiration; create a grid, style; with a sense of the times. He stressed “ these three conditions are indispensable. Through Qi Baishi, and Yu you-ren, Xu Beihong, Chang Ta-chien, Lin Fengmian and Wu Guanzhong, China handed down to painting and calligraphy, all have these three elements, so their works with the enduring value of investments. &Amp;rdquo;
early in 1992, the shengdazhuang began in Taiwan and bank handling Art Bank loans. Said Li Zhiren, why shengdazhuang became “ every day trading ‘ Sotheby's ’”, investor confidence, constantly developing, establishing and strengthening the authoritative assessment closely associated.
“ art equity trading Bank loans and works of art, is art investment specific to financial performance. Is the key to its success or failure must follow the principle of art investment, meanwhile, must also have the reliable evaluation agencies. &Amp;rdquo; Li Zhiren introduction, &ldquo, and we established a system of identification card, as long as the works of shengdazhuang issued identification card, such as with the identification of faults, we will be responsible for valuation to buy back. Identification error occurred if we certainly far better than Bank tension, not only need our own bought back, and loss of corporate image and reputation far more than the value of art, so of course the bank lenders can feel at ease. &Amp;rdquo;
he said that after years of development, “ &rdquo shengdazhuang art trading center; has expanded to shengdazhuang Chinese paintings online handed down the World Trade Center, and interests of investors above will continue to ensure that works of art, all against the normal development of their own success experience, art investors around the globe, different cultural background services.
“ why does shengdazhuang faith in Chinese modern and contemporary works of art, because I am optimistic about the prospects for China's economic development, China art investment development. We also hope that in this way, effectively boosting Chinese culture to the world. &Amp;rdquo; Li Zhiren said.
