Jinan international new media arts exhibition at the highest level in history, on May 21 opening of garden show Park in Jinan International Convention and Exhibition Centre. Australia Minister Plenipotentiary to China, Mr graememeehan visited Jinan to exhibition opening. The new era: Australia in international new media art exhibition, as Australia China Culture year and important exchange program, received the Australian Government attached great importance to, and Jinan are not the first on new media art has a strong interest in Chinese cities. Behind the digital art industry enormous business opportunities, makes keen to low-carbon economy, is trying to change the mode of economic development of China's local government, increasingly concerned about it.
Digital art hot Chinese
This time the new era: Australia in international new media art exhibition, as “ imagine Australia-Australia China Culture year ” important cultural art exchange projects, access to the Australia International Cultural Council and Australia Support Fund of the Government. Curator of the Australian side from Australia famous art critic cattle wise (Reg nettw), and by the digital curator of Chinese art China (DAC) Chief Wang Boqiao take, and special invitations to Jinan famous artist Gu Qunye to serve as the dialog exhibition curator of new media. Australia exhibition selected works by renowned new media artist, in Jinan, Beijing, Hangzhou, Chongqing, Lhasa, Sydney, Brisbane, Melbourne, Hou Bate, Launceston, Australia in 10 cities have a tour. Jinan is the first stop of the tour.
The new era: Australia in international new media arts exhibition, curator of Chinese art, digital China Chief Wang Boqiao introduced in recent years, has set off a wave of digital art boom all over. This craze starts, also dates back to at the 2008 Beijing Olympics. The opening ceremony, nest median giant LED digital art scroll, incredibly brilliant, blinding brilliance, shocked the world, shows the strength of high technology in China at the same time, also wrote down the broad, show a long history the deep essence of Chinese culture to the world. On the picture, from the land thousands of miles to the qingming stretches of the River on the transfer of the wonderful images, leaving audiences around the world not only a wonderful visual experience, it is new starting point of China's great development prospects for the future of digital art.
After the Beijing Olympic Games, Shanghai World Expo is also a large number of digital art to decorate this grand meeting. For example, the Chinese Museum more than 6.5 meters long and more than 130 meter high huge image map of the River Ching ming, renowned digital artist Bu Hua Museum make for the future of the future city digital animation films, and so on. As early as 2009 in Hangzhou during the second session of the Hangzhou art fair, held a grand exhibition of digital art, and again in May 2010 and digital art China, hold “ future links — digital art China ” exhibition. Famous songzhuang Art Festival, Beijing songzhuang Art Museum, digital art, as activities in recent years has been an important element of, invested heavily organizations many exhibitions every year.
Create digital art screen life
This reporter learned that, generalized digital art is digital art, such as graphic design, to digital technology as a means of World Wide Web as a medium to spread the so-called “ pure art ”, or even ringtones and so on, as long as the digital technologies as a carrier, with independent aesthetic value, can be classified into digital art. Digital art generally refers to the use of special computer processing or produced and art design, audio, animation, or other artistic work, compared to traditional works of art, its dissemination, storage, copying, and other aspects are an irreplaceable advantage.
Wang Boqiao said wide rise of digital art is no accident, but has a deep and broad social basis, has the strong support of science and technology development. From TV to computer, from phone to IPAD, screen do for a media, has penetration to human life in the of aspects, screen hosted with people and people exchange of information, and sustenance with emotion and thinking, screen shows with each a screen using who of personality, hidden has screen Hou real of inside world …… this all function and significance, are said has contemporary human and screen Zhijian not min of close relationship. After you have this close relationship, screen-based works of art, has become taken for granted things —— just as paper-based art work. In this sense, the future of digital art, will occupy an important position in human civilization, will also produce the Orchid Pavilion preface, the travelers among mountains Brigade on the map, and the tomb of river, the Han of the Night Revels of then great, a landmark work.
However, today's China digital arts, only in its infancy. Currently most widely spread, most in public awarenessDigital works of art, when a &ldquo at the opening ceremony of Beijing Olympic Games Chinese painting ” and images of the Shanghai World Expo Edition of the Tomb-map of the River, although they owned hundreds of millions of people and tens of millions of visitors, but both are using the digital creation of works of art by means of traditional art, its kernel is still traditional culture. In accordance with the laws of human civilization for thousands of years of development, occurs when a new media art and mature, representative of the mainstream and its creation, must be based on the characteristics of the new medium itself created works —— like those ancient paintings on paper, paintings, bronzes and the inscription on the canvas, and so on.
Wang Boqiao said, this in Jinan held of new era: in the o international new media art exhibition under although is in the o both artist common exhibition, but from party strategy exhibition of process in the, for eventually wins of artist,, is on China contemporary digital art of once comprehensive carding, exhibition artist in the, Miao xiaochun, and Zhang Xiaotao, and Gu Qun industry, and Bu Hua, people, are has own perfect of creation system and distinct of art style, although cannot took they of works and Wang Xizhi, and Zhang Zeduan, master of works compared, but they has representative has today China digital art of highest standard. The future, China will also appear in the field of digital art masters of arts landmark in the history of mankind.
This exhibition Project Director, curator of the Australian side cattle wise believes that for Jinan local new media artists, through this exhibition not only learn about the trends of international new media arts creation, and more importantly brought cultural confidence. Very high standards in the creation of new media art in today's China, already ahead of the Asia-Pacific region.
Digital arts industry potential
Since the media is the flagship product —&mdash of information industrialization in human society; screen, digital art since its birth, it cannot be divided between economic interests and their close relationship. World practice has proved in the past 20 years, digital art is a core industry of the 21st century knowledge economy industry. In recent years because of the opening ceremony of the Beijing Olympic Games on the road to expansion of high speed crystal company, is the outstanding representative of the digital content business in China in recent years.
Wang Boqiao introduction, present the perfect combination of digital technology and the arts are in a frenzy that raise eyebrows impact people's daily lives, not only a wide range of digital hero and Regal, and well-paid sectors also attracted a huge amount of employment groups. In the United States, computer animation and imaging product sales in recent years received $ billions of dollars in revenue. In Japan, and new media art, electronic games, animation cartoon output has more than twice the steel industry, Japan after the second largest industry in the automotive industry. Japan currently direct use of computers in digital art work by nearly 100,000 people each year, more than 300,000 people to accept digital art education and training. Korea digital art industry, especially game industry was hit a remarkable performance, the digital content industry is more than the car industry to become Korea's largest industry.
In China, low carbon and environmental advantages of the digital art industry itself, in the Government's efforts to change the mode of economic development today, has incomparable advantages, local governments focus on digital arts industry has become even more. At its seventh session, held in Shenzhen on the Expo, digital art content industry parties heat round. For example, the animation industry base in Hainan Province sign $ 940 million, Hainan will form a holographic digital arts program, it becomes a national base of digital art, digital content industry, technological innovation that raises the 3D film and TV, thereby improving the animation industry base in Hainan in the area of 3D digital imaging technology.
As early as 2003 sector, had predicted that after 15 years, China digital arts industry output value will exceed $ 1 trillion. However, in the aftermath of the Chinese economy in 2009, many senior people in the industry think the forecasts slightly conservative, after 15 years will exceed 10 trillion yuan of China digital arts industry. China's current status is, trillions of dollars of market demand, with a number of huge gap between the talent gap. Early in 2007, China digital arts industry talent gap of up to 300,000 people.
Wang Boqiao said development of the digital content industry, required not only investment in industry, also need to be digital artists to lead. Exploration of artists, always walking in the forefront of technology and content development, their creation attempts and theoretical research, will lay the Foundation for subsequent industrialization. This time the new era: Australia in international new media arts exhibition, exhibition in Jinan, Shandong will be showing the audience the best of digital artistic works of China. For example, Miao xiaochun's works of the sitting day view and start all over again, and the Issachar, Zhang Xiaotao, Gu Qun industry of the mirror, is the latest software, their production team lineup, often reach hundreds of people of size, Miao, Gu and others also in Sichuan Academy of fine arts, Central Academy of fine arts,Shandong Technology Academy to serve as Director of new media art research and teaching institutions, with a deep theoretical and academic accomplishment, they create animation works, incorporating ornamental and art together.
Technology and the arts, itself is exciting and full of hope, and was selected for this exhibition is located in Changqing district of Jinan University town centre Garden Show Park of International Convention and Exhibition Centre, now surrounded by the Shandong Normal University, Shandong, Shandong art College of Arts and crafts, and 10 nearly 100,000 teachers and students of the University. In this exhibition at the University to make the promotion to attract broad participation of students. At present, various factors, which is a new media art exhibition in Jinan's largest in recent years, and this exhibition will also for the future development of Jinan and Shandong's digital arts industry, helped.
